Education Campaign
The goals of which are the following:
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Elevate the status of dogs and cats as companion animals in Korea. especially mixed breeds.
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Decrease the demand for dogand cat meat by exposing the cruelty and encouraging compassion for animals.
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Encourage adoption from shelters over buying from pet stores and breeders.
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Educate the public about the benefits of spay/neuter, as well as Trap-Neuter-Release (TNR) for feral cats.
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Provide behavioral information to help pet owners cope with behavior problems and reduce relinquishmet to shelters.
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Raise awareness about cruelty tied to the dog/cat meat trade.
A plan is being developed for the construction of an Adoption and Education Center in or near Seoul. The Center will provide a comfortable, clean and safe environment in which to learn about pet care, spay and neuter, pet behavioral problems, and the cruelty linked to the dog and cat meat trade. Aside from the immediate goal of connecting revived strays with caring and prepared households, the Center will generally strive to elevate the status of dogs and cats to companion animals, and to decrease the demand for dog and cat meat.